{"id":3,"name":"Rick Vugts","url":"https:\/\/www.hotelsone.com\/blog","description":"I\u2019m Rick Vugts, an advertising and content strategist with international experience across travel, lifestyle, and hospitality.\r\n\r\nBy day, I work at the intersection of strategy and creativity, helping brands find clarity, relevance, and impact in an increasingly noisy digital world. I\u2019ve contributed to multi-market campaigns, developed content strategies, and worked on award-recognised digital projects focused on storytelling and audience engagement.\r\n\r\nBorn and raised in the Netherlands and now based in Australia, I bring a global perspective shaped by working across cultures and markets.\r\n\r\nOutside of work, travel isn\u2019t just a hobby, it\u2019s a way of life. From long road trips to slow mornings in unfamiliar cities, I pay attention to places, people, and behavior. Those experiences quietly feed back into my work, influencing how I think about storytelling, human connection, and guest experience.\r\n\r\nAs a writer for Hotels One, I create experience-led content designed to help readers understand not just where to stay, but why it feels right.","link":"https:\/\/www.hotelsone.com\/blog\/author\/rick\/","slug":"rick","avatar_urls":{"24":"https:\/\/www.hotelsone.com\/blog\/wp-content\/uploads\/2026\/01\/rick-vugts-bio-2-80x80.jpg","48":"https:\/\/www.hotelsone.com\/blog\/wp-content\/uploads\/2026\/01\/rick-vugts-bio-2-80x80.jpg","96":"https:\/\/www.hotelsone.com\/blog\/wp-content\/uploads\/2026\/01\/rick-vugts-bio-2-150x150.jpg"},"meta":[],"meta_box":[],"_links":{"self":[{"href":"https:\/\/www.hotelsone.com\/blog\/wp-json\/wp\/v2\/users\/3","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hotelsone.com\/blog\/wp-json\/wp\/v2\/users"}]}}